Fair point. That makes sense. May be an opportunity for better messaging for who the product is for. Good luck with the roll out. Others mentioned Descript (which is solid). There's a labs project from Adobe that's exploring the same space (https://labs.adobe.com/projects/shasta/). So lots of options. A more clear customer target is needed (zero experience, prosumer, post-production creative professional). Again, not knocking your product. Just feels like this may end up more of a feature than a product — the subscription angle will force you to add more value and better target the right audience.