Not sure about founders, but if you're looking to hire top talent you need to pay them, give them the promise of meaningful equity. Software engineering is one of those professions where you don't work a 9 - 5 job. I'm constantly thinking about problems at work, while i do mundane tasks like cleaning my apartment, or doing the dishes.
Yes but unfortunately most startups can't afford to compete with monopolies. As the OP mentions I'd recommend anyone considering startups to value equity at $0 unless it's a late stage company with a lot of traction and top VCs backing them.
