> This works recursively too - you can create a company that provides services to other companies who "engage" users. Best of all, you don't even have to be profitable or have a long-term business plan (...)
A neat flavor of this is what I believe a good chunk of adtech industry is built on. Since these companies are all paragons of virtue, some apply the same honesty to their in-industry customers as they would to end-users. That is, you don't even have to supply your adtech customers with a product or service that works. You only need to supply the perception that it's working. With data-driven cargo cult, it's easy - neither you nor the other side is likely to know what the data means anyway, but as long as the numbers are printed in green, and the line on the chart goes up, everyone is happy and the money keeps flowing.
> "engaging" users (whatever the fuck that means)
English is my second language, and I've learned most of it from videogames and TV shows. For many years, I thought "engaging" is the thing that a starship does to another starship with phasers and photon torpedoes. Only later on I learned the ordinary meaning of the word.
> This works recursively too - you can create a company that provides services to other companies who "engage" users. Best of all, you don't even have to be profitable or have a long-term business plan (...)
A neat flavor of this is what I believe a good chunk of adtech industry is built on. Since these companies are all paragons of virtue, some apply the same honesty to their in-industry customers as they would to end-users. That is, you don't even have to supply your adtech customers with a product or service that works. You only need to supply the perception that it's working. With data-driven cargo cult, it's easy - neither you nor the other side is likely to know what the data means anyway, but as long as the numbers are printed in green, and the line on the chart goes up, everyone is happy and the money keeps flowing.
> "engaging" users (whatever the fuck that means)
English is my second language, and I've learned most of it from videogames and TV shows. For many years, I thought "engaging" is the thing that a starship does to another starship with phasers and photon torpedoes. Only later on I learned the ordinary meaning of the word.