PR happened. The big players have figured out that if they want to keep misbehaving to make money, they needed people to not fight them. To do so, one amazing tool is to make sure the entire way to speak about the topic is controlled by them.
Internet gave us the ability to share more, and we though it would allow us to defend our self better, to make people more aware. But we didn't predict that an entire industry would specialize into creating submarine communication that pretend to be an organic one of such quality that the average human can't tell the difference.
With old school com and ads, you at least knew somebody was trying to sell you crap. Now, you are nicely having a chat in what you think is a community of peers, while being exposed to commercial and political influence that have been crafted to reach you here without raising your BS radar.
Cynical prediction: AI influencers, possibly with a hybrid components. Accounts powered by some GPT-esque generator, acting like a real human, shilling various widgets in a naturalistic way. Use humans-in-the-loop to add randomness and natural-ness. Or just AI extending how much marketers can generate.
And/or microinfluencers. Platforms benefitting (otherwise regular) users in some way to adopt some stance. Oh, you said good things about Brawndo, and our fingerprinting was able to trace your social media to your amazon wishlist, which happens to have Brawndo in it? Free pack of brawndo shipped to you from a "mystery admirer". Post a selfie with a logo prominently, CV bots pic it up, get swag. Gossip quickly spreads that if you say nice things about X, or take pics of Y, you get free swag. Suddenly your feed is full of your friends giving a lot of organic-seeming attention to corporate products. It'll put the Sunoco bumper sticker campaign to shame.
Yes, that's what I had in mind, and I suspect it's already going on to some extend with votes and follow ups, which is easier than content generation, until the later becomes so good you can let it roll free.
Politics too. People are far too eager to cede power to these big tech companies just because it will hurt those on the other side of the political spectrum now - without realizing that that power is gone forever. DMCA takedown, demonetization and ad revenue scene, privacy - it's all the same story.
Was (is) there any normal person who was in favor of the DMCA? Geeks knew about it and hated it; non-geeks were unaware or, if informed, hated it. It was a product of lawyers and moneyed "entertainment" industry interests.
PR happened. The big players have figured out that if they want to keep misbehaving to make money, they needed people to not fight them. To do so, one amazing tool is to make sure the entire way to speak about the topic is controlled by them.
Internet gave us the ability to share more, and we though it would allow us to defend our self better, to make people more aware. But we didn't predict that an entire industry would specialize into creating submarine communication that pretend to be an organic one of such quality that the average human can't tell the difference.
With old school com and ads, you at least knew somebody was trying to sell you crap. Now, you are nicely having a chat in what you think is a community of peers, while being exposed to commercial and political influence that have been crafted to reach you here without raising your BS radar.
And with AI, it's going to get worse.