That's a good question. I'm not sure I have a good answer.

I'm also not sure that djin can be rebottled. The history of media advances has been that they tend to progress and proceed, and human culture changes around them, they do rather less adapting to human culture.

(I've become aware in the past five years or so of the study of media and its impacts on society as a whole. Elizabeth Eisenstein's The Printing Press as an Agent of Change only hints at the full breadth, but is one of the major works on the topic. She draws heavily on Marshall McLuhan's The Gutenberg Galaxy (literally: we live in the universe Johannes Gutenberg created), and there are numerous others who explore this, notably Adam Curtis and Neil Postman. Again, the Web, algorithmic social media, and mobile computing each bring their own twist. Again, this isn't the first time media's transformed society. I'd argue that every advance, from speech on up, has. The changes can be tremendous and catastrophic --- to the previously existing order --- as with the printing press and the Reformation and Hundred Years War.)

One useful approach is to look at each of what were touted as the Web's strengths, and consider them from the perspective of "what could possibly go wrong". Several principles of the sociologist Robert K. Merton are helpful here: overt vs. covert functions and phenomena, unintended consequences, and possibly self-fullfilling prophecies.

It's not clear to me what boundaries can be established for the Web, or what the consequences of a failure to establish those might be. Either case the future appears bleak.