> antitrust law is pretty much incoherent and illogical
Most things antitrust are incoherent and illogical. The unofficial plan seems to be literally to find market leaders who are offering substantially better products than the competition and then attack them for unspecified and likely immeasurable gains. Whether or not we've seen benefits from past antitrust actions, I don't believe measurements and observations of the actual outcomes are part of the debate. There is just an assumption that because they happened and big companies are bad ergo the outcome must have been good.
The article alludes to Google's 92% search engine market share as some sort of concealed monopoly. As a problem, this doesn't make sense! There is absolutely nothing stopping anyone switching to another search engine except the other search engines aren't generally very good. Google is better at providing search results than they are. Or presumably it is, I don't know since I stopped using Google Search a long while ago. This is a monopoly only in the sense that everyone agrees Google is a better option.
The problem with Google is that it is likely integrated with the US intelligence services. No antitrust suit is ever going to attack that; because it is the part that the government supports.
Once upon a time US regulators recognized that limited competition and market dominance can be a problem all by themselves, for their chilling effect on innovation. Unfortunately under Reagan the DOJ changed their policy and started arguing that concrete consumer harm has to be demonstrated for a business to be subject to antitrust. That’s a much higher bar. Imagine trying to build the modern internet under a telco monopoly, and trying to argue that consumers were being harmed because internet access was limited. Who would even want internet access under those circumstances?
The same is true of Google. It’s hard to show concrete harm (though wrecking flight search counts for me) when we have no counterfactual to consider. For example, in a truly competitive display ad market (instead of a duopoly), maybe our civilization would have figured out that display ads are a waste of money and consumer product manufacturers and retailers would stop buying them. But it’s hard to know. This is why we should go after any company that is dominant in any market.
Helpfully this is exactly the sort of argument I'm complaining about. The basic form is "the regulators did this", its "hard to show concrete harm" but therefore "we should go after any company that is dominant in any market".
If we skip to the handwave, what is and how solid is the evidence that the regulator's actions were sensible? Targeting the most competent company for harassment is, on the face of it, a bad strategy.
> Imagine trying to build the modern internet under a telco monopoly
"Before the 1996 Act was passed, the largest four ILECs owned less than half of all the lines in the country while, five years later, the largest four local telephone companies owned about 85% of all the lines in the country." [0]
Yeah, that'd be really hard. But the major problem is poor regulation creating monopolies/incentives for them. The correct approach is to go for the root cause - competition stifling regulation - rather than setting up monopolies and then ineffectually trying to fight them in courts.
"Antitrust" is a distraction from the actual problem - bad regulation and incentives. And if the coversation revolved around actual attempts at showing evidence the antitrust stuff is hard to sustain. The examples are trivial. People on HN were whinging about Google removing an alert box in Chrome the other week.
The problem with this is that I can't really point to a competition-stifling regulation that actually benefits Google.
Copyright and patent law would be the closest thing, but Google's core business isn't selling licensing agreements. They owned the search market way before Android was even a public project, much less the open-core monstrosity it is today. Google got to where it is because it legitimately hunted the rest of it's competitors into extinction, not because it got better at throwing red tape at them.
Can you point to actual harm done by Google that people can't walk away from?
I've been working to untangle myself from them for a while. It isn't particularly hard, there are just a lot of really good services that need to be replaced.
The only thing I can't evade is the constant snooping all over the web. And that isn't something antitrust regulators are going to be dealing with.
> Can you point to actual harm done by Google that people can't walk away from?
The idea that things such as access to information, mailbox, applications, storage, … should not cost you any money and that it’s acceptable (for the few people who even know) to pay with a log of every move you do.
Just go read any paid app reviews on any of the App Store to read tons of comments like « 1/5 It’s not free ».
In what way did they wreck search? If I’m going to a new city, I usually start on Google flights and find it okay to good.
If I need more, I’ll go to a specific carrier’s site or to Matrix, but I’m usually using Google to get the overview picture (and it seems to work well).
Google recently removed use of its sync API (and others) from Chromium. What you call a "search engine" is really a vast network of integrated services that Google can pull the plug on at any moment for any reason.
If you want to make money from your site/channel, you pony up to Google's ad services to get ads from Google's ad networks to show up higher in Google's search engines so your customers with Google accounts can easily sign into your site running Google's authentication and feed metrics back into Google's web browser that's optimized for Google content. That's some kind of vertical integration, baby.
I'm deliriously sleepy, but I'm sure I got like, 70% of that right. I don't want to just de-Google, I want to be able to extricate and cordon off it and everything related to it on the web like I do with Facebook. But how?
Monopolies aren't necesarily bad in-and-of-themselves. The trouble starts when a monopoly in one market is used to gain an advantage in another.
So, having a monopoly in the search engine market isn't necessarily a problem (especially given the low switching costs you noted), but leveraging that monopoly to compete with non-search-engine companies by essentially choking off their search engine traffic is a BIG problem.
The exact means used that results in said choking-off may or may not matter (this is where the incoherence pops up), but the fact is that the conduct of any company with a monopoly (including entirely legitimate and legal ones) MUST face additional scrutiny for how it affects other markets.
When it was just starting out, Google was proud of how quickly users left Google search results by clicking a link. AFAICT, that didn't change until sometime well after AdWords was introduced (in fact, how quickly users left was an AdWords selling point and increased competition for the top ad slots), but at some point, Google started cannibalizing their SERP traffic in various ways. It was going to bite them in the ass sooner or later.
Most things antitrust are incoherent and illogical. The unofficial plan seems to be literally to find market leaders who are offering substantially better products than the competition and then attack them for unspecified and likely immeasurable gains. Whether or not we've seen benefits from past antitrust actions, I don't believe measurements and observations of the actual outcomes are part of the debate. There is just an assumption that because they happened and big companies are bad ergo the outcome must have been good.
The article alludes to Google's 92% search engine market share as some sort of concealed monopoly. As a problem, this doesn't make sense! There is absolutely nothing stopping anyone switching to another search engine except the other search engines aren't generally very good. Google is better at providing search results than they are. Or presumably it is, I don't know since I stopped using Google Search a long while ago. This is a monopoly only in the sense that everyone agrees Google is a better option.
The problem with Google is that it is likely integrated with the US intelligence services. No antitrust suit is ever going to attack that; because it is the part that the government supports.