'Legal's job is much more about language than approach.
They will require you not to say 'crush competitors' because it would be used as evidence.
The issue 'make a better product vs. crush competitors' is usually a more of a strategic issue.
Edit: it's not illegal to want to 'crush competitors' FYI the issue is the language that would point in a particular direction. The evidence of my point is Google's existence - I would argue it participates in a number of anti-competitive practices for which it's very smart legal team has made sure the language they use doesn't support legal scrutiny.
They will require you not to say 'crush competitors' because it would be used as evidence.
The issue 'make a better product vs. crush competitors' is usually a more of a strategic issue.
Edit: it's not illegal to want to 'crush competitors' FYI the issue is the language that would point in a particular direction. The evidence of my point is Google's existence - I would argue it participates in a number of anti-competitive practices for which it's very smart legal team has made sure the language they use doesn't support legal scrutiny.