We can barely get people to care about their fellow man, I'm pessimistic about getting people to care about the genocide we commit towards animals on an hourly basis.
Still not quite right; still centers on destruction being the intention. The problem, I think, is that you're reaching for the most emotionally-charged words when they don't actually fit. We don't hate animals; they just taste good. So it's just slaughter on an industrial scale.
Edit: And for the record I'm vegan.