This is by far the least “Apple” product IMO. I hate that I can’t remove stock apps and I hate that I’m being sold to every second I’m in the UI. It’s so blatant. I paid for the box - I just want to use it for AirPlay and a small selection of apps I download, that’s all. Yet Apple treats it as a giant digital billboard in our living rooms.
I use AppleTV exclusively, how do you feel you are being sold to? I am guessing it is in the Apple TV app? That is the only place I can think of where I see something like this but it does not seem drastically different from Netflix promoting shows to watch.
I mainly use other apps and do not feel like I am seeing ads or anything that are coming from AppleTV.
I use a roku and never feel this way. The only thing I could think of as an "ad" is on the screensaver, there are movies that float by, but I'm almost never looking at the screensaver anyway.
I had to turn off banner ads on my Roku-enabled TV... creepy stuff like "I see you are watching <movie>, try it on <app> for the best experience".
This was while I was watching on an actual physical AppleTV, ads were from the Roku software in the TV.
FWIW the AppleTV "ads" I don't even process as ads, but my @#$@$# Fire Stick 4k pops up ads in the screensaver, and when I press "play" to resume my content, it starts playing some crap related to the ad. It's AWFUL.
Try using a Fire stick, it inserts literal ads. Same with my LG "smart" TV,it inserts ads down the side of its menu. The Apple TV is by far the lowest offender in this department.
I bought an appletv because it doesn’t pop up ads like other streamers. Only search functionality is where I have issues where it prioritizes apple content over other providers It seems to be a recent change too because search used to work when first got it.
It depends which apps you have in the menu bar. Disney, Netflix, Apple, & Plex, they show continue playing shortcuts. Amazon Prime shows promo ads, so I moved it to the right so I never see them.