I have the same reservation about ever more tracking increasing conversion, but I would guess in reality the equilibrium price might come as more people use adblockers vs those who would turn them off if they could be assured they weren't being tracked and only being served some form of a content-based ad.
For a large site like Facebook, adblockers might have a small effect, but for smaller sites seeing 30-50% adblocked traffic, their choices might be direct ad sales, and likely little else. I saw a post about ethical-ad-server recently, and maybe such ad servers should be the ones default unblocked by adblockers.
For a large site like Facebook, adblockers might have a small effect, but for smaller sites seeing 30-50% adblocked traffic, their choices might be direct ad sales, and likely little else. I saw a post about ethical-ad-server recently, and maybe such ad servers should be the ones default unblocked by adblockers.