I think the apparent scale of the abuse by John Deere is what puts it in a different class for many people. It's the same shitty philosophy, but companies like Apple and Toyota are tolerable to most people because it's relatively subdued compared to what John Deere is doing.
If my iPhone or my Toyota breaks, I can go to any of a dozen locations in my city and get it fixed in a few days. And basic repairs don't have to be done by a professional. I can still change the oil, brakes, fuel pump, water pump, belts, etcetera on my toyota. I can fix the screen on an iphone pretty easily. From what I hear, John Deere requires official access to the on-board software for even the most mundane of repairs. Something a farmer could fix in 15 minutes turns into a months-long affair. If your Deere tractor breaks, supposedly it's almost impossible to get a tech out to your farm in a timely fashion. So your $1 million piece of equipment is broken during harvest and your crops are dying in the field.
If my iPhone or my Toyota breaks, I can go to any of a dozen locations in my city and get it fixed in a few days. And basic repairs don't have to be done by a professional. I can still change the oil, brakes, fuel pump, water pump, belts, etcetera on my toyota. I can fix the screen on an iphone pretty easily. From what I hear, John Deere requires official access to the on-board software for even the most mundane of repairs. Something a farmer could fix in 15 minutes turns into a months-long affair. If your Deere tractor breaks, supposedly it's almost impossible to get a tech out to your farm in a timely fashion. So your $1 million piece of equipment is broken during harvest and your crops are dying in the field.