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I have never clicked on an ad and bought something.


Ok you are extrapolating your experience to millions of others in the world. Nothing wrong with that but it isn’t going to give you universal insights since you’re a special case.


Almost nobody clicks on an ad and buys something based on that. Conversion is a pipe dream, and ad rates are never based on actual click-throughs.


Neither did anyone watching an ad on television, it's not just about click-through rate.




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