Content doesn’t need to be overtly “pro China” to influence individuals towards goals ultimately desirable by the PRC. Information operations can have a variety of goals are a designed to be unnoticeable, unless otherwise intended to be visible (e.g., making it apparent to GRU cyber actors that we had access to their systems during the mid-term elections).

Edit: Here’s a link to the mid-terms operation by US Cyber Com: https://sofrep.com/news/cyber-warfare-us-cyber-command-strik...