I think you are misunderstanding my point, so apologies for being unclear. I am not questioning the actual validity of the data collection or ROI of the projects themselves. I am saying that the market can award value to companies who just signal they are making efforts to "digitally transform" or "invest in data assets" or "monetize data". It doesn't matter if they accomplish them tomorrow, the market is giving value today.

Thanks for sharing your CEO experience, that is not a data point I have encountered. I do think money and power are closely linked, although maybe not as closely as I assumed.

==I felt dumb ever believing that business leaders care directly about money.==

Today, what do you believe they care directly about? Power? Ego?