There were several stories here on HN: http://news.ycombinator.com/item?id=2187349, http://news.ycombinator.com/item?id=2187194 and http://news.ycombinator.com/item?id=2186922 which were negative reactions to Groupon, Groupon and GoDaddy respectively. Funny how here on HN the discussion was about the tech ads, but my wife noticed her Facebook chatter was all about how bad the Black-eyed Peas were. I wonder if their album sales went down;)

Not what I was interested in. I'm interested in the technical details of serving a superbowl ad and the traffic numbers one brings in.

Those are responses to the ad content itself. Interesting, but not the meat I was looking for.