If nobody was truly ashamed then it's because they probably weren't paying attention to the shadier sides of your business. One example was back in the 2000's, google knowingly profited from online pharmacies that sold controlled substances to US citizens illegally[1].
I don't think that many Google employees would be heartbroken over facilitating the disruption of the fundamentally broken US healthcare system by making it easier for people to buy lifesaving medications without hideous markup by the middlemen. Especially when they are just letting people buy same drugs from right across the border at a reasonable price thanks to a functional socialized healthcare system.
People in Canada can't goto the pharmacy and pick up as much oxycontin as they would like whenever they feel like it. The majority of the drugs being marketed by those pharmacies were narcotics, not insulin. I agree that the US Healthcare system is insanely broken and kills people, but pretending like those pill mills were just a bunch of honest dudes helping down trodden Americans is a fucking joke.
1 - https://www.justice.gov/opa/pr/google-forfeits-500-million-g...