This applies most if you're a single-ish young-ish person without a highly established personal life outside of work. IMO this is a good message to put out since that's a lot of the crowd being recruited for these positions. When you're in that spot in life you're trying to "figure it out", and the message that you'd be free of any ties to a physical office is pushed very romantically and can be very confusing for establishing an overall life for yourself. It's helpful to know the other side of the coin so young prospective employees can make the choice that's best for both employee and employer.