I jokingly call this MBA disease as a nod to Dutch Elm disease; the parasite sucks all the nutrients it can out of the host, killing it and then moves on. It’s the reason I don’t expect to enjoy Whataburger for much longer now that it’s been purchased by a Chicago investment house.
For instance Whataburger uses fresh eggs and scrambles them on site. That’ll go by the wayside in favor of McDonald’s-style pre-made and pre-packaged eggs generating waste and lowering quality. But it’ll make the food easier to replicate nation wide creating shot term profits from growth until consumers have the predictable “I don’t see what all the hype is about” reaction, damaging or possibly destroying the brand.
For instance Whataburger uses fresh eggs and scrambles them on site. That’ll go by the wayside in favor of McDonald’s-style pre-made and pre-packaged eggs generating waste and lowering quality. But it’ll make the food easier to replicate nation wide creating shot term profits from growth until consumers have the predictable “I don’t see what all the hype is about” reaction, damaging or possibly destroying the brand.