I agree with the points about the culture problems that are communication medium agnostic. But the solution that the author of this article suggests is Spike, their product. I looked at Spike and while I got the gist of what Spike is for I did not get how does it work. Does it replace G Suite for example? Is it an email hosting? Or is it a complimentary app for G Suite/O365 users? How does it integrate? How does it look like when a person not using Spike receives and email send via Spike? Do they know it comes from Spike?
that's the point that the writer made - Spike can work with anyone (unlike other apps like Slack, Teams, Skype, etc.) Spike works with your regular email, like Gsuite and turns your emails into a chat conversation. The other person doesn't know you're using Spike - they see a regular email. You can even create a channel and message with people not on Spike. That's pretty cool stuff IMO
