> Stores in a mall have a real opportunity to win on personal service and instant gratification. Hire someone to help me find shoes
You say that as if it's possible in the same way as advice such as 'find a good lawyer'
1) Assumes that if you are helpful customers won't suck up an extraordinary amount of time and that it will pay off in the end (might not)
2) Assumes paying for a better person will result in more sales (may not)
3) Assumes qualified people even want this job (there may be none)
I am not disputing in a perfect world you are right and that better help you will end up with more sales and higher profit. But generally it's not low hanging fruit or very easy. Typically stores that do this well are more specialty stores where the workforce loves the product and will accept lower pay and likes to get the same questions over and over again. (Like an REI store or a bike shop ..) Also the margin on the product matters. Remember rent in malls is very high.
You say that as if it's possible in the same way as advice such as 'find a good lawyer'
1) Assumes that if you are helpful customers won't suck up an extraordinary amount of time and that it will pay off in the end (might not)
2) Assumes paying for a better person will result in more sales (may not)
3) Assumes qualified people even want this job (there may be none)
I am not disputing in a perfect world you are right and that better help you will end up with more sales and higher profit. But generally it's not low hanging fruit or very easy. Typically stores that do this well are more specialty stores where the workforce loves the product and will accept lower pay and likes to get the same questions over and over again. (Like an REI store or a bike shop ..) Also the margin on the product matters. Remember rent in malls is very high.