For instance, if you consistently put out good pieces on your past experiences in the software industry as a PM, then your current experiences as a software business owner, you will gradually become widely known as the guy who gives advice about what you shouldn't be doing in your software career or software business.
This was essentially how Joel Spolsky grew his audience through his blog -- turning his knowledge into published pieces. His blog audience combined with Jeffrey Atwood's blog audience were instrumental to getting StackOverflow off the ground.
You never know, but having an existing audience can be an incredible enabler for getting your future ventures off the ground.
For instance, if you consistently put out good pieces on your past experiences in the software industry as a PM, then your current experiences as a software business owner, you will gradually become widely known as the guy who gives advice about what you shouldn't be doing in your software career or software business.
This was essentially how Joel Spolsky grew his audience through his blog -- turning his knowledge into published pieces. His blog audience combined with Jeffrey Atwood's blog audience were instrumental to getting StackOverflow off the ground.
You never know, but having an existing audience can be an incredible enabler for getting your future ventures off the ground.