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It is an advantage but it is not huge, it is not moat-like. They have more money to spend marketing and subsidizing rides. Again you said:

"Fasten had to lower their rates"

It is a price war, it is not truly about innovation in the space. Their software & services are not so innovative/defensive that it is hard to switch.

The argument for Uber's leadership is that they are special because they are building something that other Entrepreneurs/Leaders could not, that is not accurate if it is so easy to switch to a competitor. Not much hassle, loss of service when switching, same drivers / same cars.



> It is a price war, it is not truly about innovation in the space.

Longer term it certainly is about innovation. The next leap for Uber and its competitors, is going to be removing most the drivers from the business. That's an extremely difficult and expensive path, Uber is among the few that can afford to pursue it early. Their moat may end up being the vast data they have to leverage to compete in autonomous. The winning Uber-type company in the future is going to be the one that best utilizes the most driving/use/traffic data. The company that does that, will have dramatically greater margins (and potentially greater customer satisfaction) than any upstart competitor can manage; that'll mostly be the end of new competition in the Uber space. After the segment settles down, there will still be a rare gimmick-based company (like Cuil), they'll all fail or be acquired however. All tech spaces that produce a giant company, end with very little competition, this will be no different. There are not going to be 47 Uber clones succeeding in the US market, three or four would be pushing it.


Why remove drivers?

...price.




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