Hey Everyone - Patrick Campbell here, CEO/Founder of Price Intelligently. We've been in the pricing trenches for the better part of five years now working on the pricing for anyone from Atlassian and Autodesk to Lyft and Blue Bottle Coffee.
Pricing is ultimately a process, similar to product or marketing development. We've written extensively on it at priceintelligently.com, but here's a bunch of topics you should look through that will ultimately give you a solid foundation. The biggest thing to keep in mind is that there aren't any tips or tricks that are going to help you win - you need to quantify your buyer personas and price based on them accordingly. If you ever have any questions, always up for getting on the phone - patrick[at]priceintelligently[dot]com.
Pricing Process: Here's a 130 page ebook we wrote on how to collect the data you'll need, how to structure things, and a bunch of other pieces. This isn't the final cut of the ebook, but given the conversation I thought I'd share early (no lead form): https://cdn2.hubspot.net/hubfs/120299/Price-Intelligently-Sa...
I spoke to them, and was offered a consultancy-based service (5 digits). They do have some tools, but I don't think that's their main offering. Maybe I missed something though. I wasn't offered any SaaS tool however.
I think you do definitely care, because of the initial cost/commitment. I'd be happy to try a <=3 digit/month service for a few months and see how it performs. It's a whole different ballpark to bring in consultants for a 5 digits project though...
To clarify, I don't say anything about the value they bring. It could easily pay for itself in lots of cases. But it's still a much harder decision to make, and you need to have pretty good faith that it's really going to pay for itself.
Just watched the webinar linked to. For me, one of the most interesting points, was the competitive advantage that freemium pricing combined with value based pricing can bring. Profit Well seems to be a case in point - there are a bunch of options for Stripe (et al.) analytics at the moment but it's got to be tough to compete with a fairly full featured freemium offering...
Pricing is ultimately a process, similar to product or marketing development. We've written extensively on it at priceintelligently.com, but here's a bunch of topics you should look through that will ultimately give you a solid foundation. The biggest thing to keep in mind is that there aren't any tips or tricks that are going to help you win - you need to quantify your buyer personas and price based on them accordingly. If you ever have any questions, always up for getting on the phone - patrick[at]priceintelligently[dot]com.
Value based pricing 101 - overview of how you should be thinking of your pricing (not based on costs or competitors): http://www.priceintelligently.com/blog/bid/162160/Value-Base...
Pricing Process: Here's a 130 page ebook we wrote on how to collect the data you'll need, how to structure things, and a bunch of other pieces. This isn't the final cut of the ebook, but given the conversation I thought I'd share early (no lead form): https://cdn2.hubspot.net/hubfs/120299/Price-Intelligently-Sa...
Here's also a webinar recording that walks through the above process if you prefer to watch: https://pi.wistia.com/medias/79lpgnqd2f
Survey design is absolutely crucial. We've sent around 20M using our pricing software at this point, but here are some lessons we wrote through at the 5M mark: http://blog.profitwell.com/lessons-from-sending-5m-saas-cust...