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So they basically distributed the product as „free“ to install on millions of pages with the intention to turn them into an ad-network after some time? Smart move...


I don't disagree, but this is basically the MO of almost every "free" social network, messaging service, or image or content host since forever.


How else is it supposed to work? Other than selling your browsing habits to third parties so they can advertise to you.


Start with a free product, and then add optional paid features onto it.




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