People want to have their cake and eat it, too. The windows ecosystem is all they know and they are not ready to step outside their comfort zone to use open source alternatives. They rather pirate whatever comes along and try to patch things up as good as possible using antivirus, firewall, VPN and a whole lot of snakeoil software. I don't think we can change a lot on that front in the coming years. I don't know if we should even try.
Windows actually has a pretty nice UI, and although some of the underlying system is different than more unixy variants, that doesn't make it bad. I use Linux (htpc, and work dist) as well as Windows and macOS daily... I prefer the Windows UI on the desktop, and Unity (Ubuntu) is close enough for me... macOS is the odd one out... I mostly stick to bash and node stuff lately, so I can get by anywhere. I use VS Code for editing, so again can get by anywhere.
