I on the other hand really enjoy using my car and I would love for it to be even better. Most cars have terrible usability for most of their functionality. Terrible touch screens, sluggish performance, confusing settings, it's a mess.
However I feel like Tesla is the Apple of cars and it's not clear what value Apple would provide above and beyond Tesla.
But perhaps more competition in that space would be a good thing. Or maybe Apple has the scale to take what Tesla started and bring it to the next level. Maybe they should buy Tesla instead.
Tesla replaced the tactile controls with a big touch screen. In my mind that is going backwards. The great thing about cars is the physical tactile controls that can be used without looking. Aftermarket stereos always have a worse interface than the OEM interface. Granted, I don't have a car with a touchscreen, but I would specifically look for a car with physical tactile controls if I was in the market. Disclaimer: not a Tesla fan at all.
I don't have a Tesla but my Dodge Charger also uses the touch screen for most controls. I don't have a problem with it. It still had physical buttons and knobs for things that matter. I have physical buttons on the wheel for phone/medial controls, and physical buttons for adjusting temperature. There are a few more physical buttons. Everything else I do on the touch screen and it works great. And this is on a much smaller touch screen than the Tesla. Touch screen per se is not an issue as long as the important controls are not buried deep in the UI.
The Charger isn't a great example of using the touch screen for "most controls", because if the inside of your Charger looks anything like this (I just Googled for a photo)
Then you have buttons and knobs for turning the sound system on and off, adjusting the volume, adjusting the temperature, turning the fan on and off, adjusting the fan speed, toggling the A/C, recirculating air, front defrost, and rear defrost, as well as having a physical knob to scroll through and select options on the screen.
I'm sure that there are additional things you can do on the screen, like navigation and more advanced climate control, but you can definitely operate the important controls without needing to take your eyes off the road. That's the complaint about the Tesla screen - not that it exists, but that there aren't buttons and knobs for the important controls.
However I feel like Tesla is the Apple of cars and it's not clear what value Apple would provide above and beyond Tesla.
But perhaps more competition in that space would be a good thing. Or maybe Apple has the scale to take what Tesla started and bring it to the next level. Maybe they should buy Tesla instead.