Microsoft certainly seems to be trying to combat the OEMs on this front, in so much as they can without angering their third-party partners or bulldozing the PC desktop/laptop markets.
Those of us with technical inclination need to be sure to point our family and friends with less technical inclinations to the Microsoft Stores and "Signature Edition" [1] PCs, Microsoft's latest marketing term for unbloated Windows installs out of the box. Some of our friends and families may feel they have a special relationship with an existing OEM, so give them the "Signature Edition" website and have them at least bug their OEM to ship them one.
Those of us with technical inclination need to be sure to point our family and friends with less technical inclinations to the Microsoft Stores and "Signature Edition" [1] PCs, Microsoft's latest marketing term for unbloated Windows installs out of the box. Some of our friends and families may feel they have a special relationship with an existing OEM, so give them the "Signature Edition" website and have them at least bug their OEM to ship them one.
[1] http://www.microsoftstore.com/store/msusa/en_US/cat/category...