This is absolutely not confined to free products. I did security audits for companies and part of that job was giving a go ahead before we allowed people to install software on their devices. Free software behaved much better than paid software by a wide margin.
1/ New great product is built. People love it.
2/ Once enough people use it, start monetizing in shady ways, annoying users just not too much or they leave.
3/ Very annoyed users switch to another product back to 1/