Given the current state of the Chrome family of browsers and the anti adblocker stance from Google, i'd think that alone would guarantee Firefox a steady user base.
Not sure how users cope with Chrome-based browsers and intrusive ads.
That's just a wishful thinking. Too many ordinary users accept ads as inevitable annoyances and don't even know about the very existence of adblockers.
You could suggest installing Firefox next to Chrome and install uBlock Origin on it. Open YouTube and show them that there are zero ads. They will likely see a contrast.
I've tried a few times to convince people in my life who would self describe as "bad with computers" to download an adblocker, but they usually find the friction too high. Adding extensions is unfamiliar for most, and even if it seems very basic for us, the non-tech people I know don't really want to deal with the risk of unknown unknowns from that, let alone switching to a healthier browser. (Perhaps reasonable since it feels like these days half the extensions on the Chrome Web Store are spyware or adware behind the scenes.)
I also suspect that those who lived through the days of frequent Windows errors and Chrome running out of memory all the time often expect software to fail in weird and unexpected ways, and a lot of people adopt a "don't fix it if it isn't broken" mindset.
Still, uBlock Lite and Brave browser are definitely easy wins and I'm glad to see more random people in my life using them than I would have expected. :)
If it's the computer of an older family member or something, just put Firefox and ubo on their system for them and be done with it. They will use whatever software is preloaded, and being shown how to use it is a much lower barrier to entry than the cognitive load of finding, vetting, installing, and configuring new software.
I used to try to patiently explain why people should do xyz. Now I explain to people why I'm going to change xyz on their device, and if they don't slam the breaks I just do what needs to be done right then. If someone doesn't know what an adblocker is they are getting one so they can see for themselves and reflect on what companies have been putting them through for years to make some incremental amount of money.
That's really funny. Yes, in case it wasn't clear for others reading this and thinking about installing these, it's almost certain that uBlock Origin and Brave browser will not cause you any problems and if you're using stock Chrome I really encourage you improve your situation dramatically for ~5 minutes worth of effort.
Not sure how users cope with Chrome-based browsers and intrusive ads.
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