In a brief nutshell, I'm personally not in favor of how AI is taking over the industry (all of industry, that is). First of all, LLMs aren't even really what I would call AI, but that's a digression. I think, mainly, people are using it for the wrong reasons. I've seen graphics designers at work use it to generate images—and I don't just mean Adobe Firefly generative fill, but all-out "create me this logo." That's just lazy, given their job titles, and has started making everything look samey. Worse than how Bootstrap, Tailwind, etc., has the tendency to make everything samey.
For someone like me, who is self-taught on essentially all of his career skills, I have particular concern for a world in which people use AI to "learn things," when that tech doesn't allow them to make mistakes. It just does things for people. For that reason alone, I don't see AI as a viable way to learn at all. If your parents never take their hand from the back of the bicycle seat, do you really know how to ride a bike without falling over? Isn't the scraped knee how we truly mastered that skill?
For SEO in particular, I'd probably defer to someone with more daily experience, like you. That said, I think I can extrapolate from what I've seen elsewhere that the sameyness may likely start to affect content itself (in fact, it already has, for so many formerly good news outlets). Google search kinda blows in recent years. The AI Overview feature means so many people aren't visiting the source website anyway.
To me, none of this looks appetizing. It looks like a snake eating its own tail.
I don't mean to sound so bummer about the topic, but I've begun to worry about my own place in this ecosystem for the next 15, 20 years until I retire. Most of the joy in development has been sucked out of the art. Today, it seems mostly about getting wrapped around the axle of countless frameworks (without even really understanding them) and manhandling those chocolates on Lucy's and Ethel's conveyor belt. It's a comedy of errors. I'll yell "Get off my lawn" with the best of them. Add the same issues to SEO, and I don't really know where we'll end up, but it doesn't look creative, to me. It looks like a sad cliché, like the rows upon rows of sad souvenir shops that all kind of sell the same thing—the tourist trap that travelers (at least, travelers like me) actually loathe and try to avoid.
For someone like me, who is self-taught on essentially all of his career skills, I have particular concern for a world in which people use AI to "learn things," when that tech doesn't allow them to make mistakes. It just does things for people. For that reason alone, I don't see AI as a viable way to learn at all. If your parents never take their hand from the back of the bicycle seat, do you really know how to ride a bike without falling over? Isn't the scraped knee how we truly mastered that skill?
For SEO in particular, I'd probably defer to someone with more daily experience, like you. That said, I think I can extrapolate from what I've seen elsewhere that the sameyness may likely start to affect content itself (in fact, it already has, for so many formerly good news outlets). Google search kinda blows in recent years. The AI Overview feature means so many people aren't visiting the source website anyway.
To me, none of this looks appetizing. It looks like a snake eating its own tail.
I don't mean to sound so bummer about the topic, but I've begun to worry about my own place in this ecosystem for the next 15, 20 years until I retire. Most of the joy in development has been sucked out of the art. Today, it seems mostly about getting wrapped around the axle of countless frameworks (without even really understanding them) and manhandling those chocolates on Lucy's and Ethel's conveyor belt. It's a comedy of errors. I'll yell "Get off my lawn" with the best of them. Add the same issues to SEO, and I don't really know where we'll end up, but it doesn't look creative, to me. It looks like a sad cliché, like the rows upon rows of sad souvenir shops that all kind of sell the same thing—the tourist trap that travelers (at least, travelers like me) actually loathe and try to avoid.