The interesting thing to me about this example is that it had to be someone lower level in or near the administration with less wealth, but who knew about a military operation. Hard to imagine any of the rich people around him risking a bet for such a small sum.
It's hard to put a finger on, but I do think it only "works" in a locale where you have a certain degree of anonymity, where it makes sense. Chicken egg for sure. But yeah, categorically, you can't really do city activities in the burbs, the feel isn't right.
It is SMS based. Each week they offer a different bean from a different roaster, and you reply with the number of bags you want. I've discovered a number of great roasters this way.
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