Their business is not sending emails, and until it becomes cheaper for them to DIY it most companies will outsource stuff that doesn't give them a competitive advantage.
I would suggest against this if you don’t know what you are doing. Dealing with email deliverabolity and reputation is a nightmare. Talk to someone at sendgrid/mailgun/mandrill/etc and focus on more important parts of your service.
Depends on the service, but all of these services will try to deal with reputation damage by a series of preemptive and reactive actions.
Preemptive being checking the emails before they go out for malicious links etc, and reactive being checking the deliverability (delivered, bounced) as well as optionally email actions (open, click, ubsubscribe, flag) and stopping the account from sending further emails if something bad is happening.
This last part "blocking the account" is what will save you from waking up one sunday morning to find out your domain has been added to all spam lists and no one wants your emails any more. -- This can be even done on a per-sending-account basis. ie Each of you clients can have their own subaccount in these providers and only the infringing account will be impacted.
no worries brother. sendmail is an email utility that runs on your server. You can tell it to do whatever you want. (and there are many alternatives that do this too) Basically it sends whatever you want as an email.
Badges: When you send an email, you're sending to the recipient's email server--gmail.com or whitehouse.gov or whatever. But these servers get a billion spam messages a day, so you need to prove you're really boeing767.com, else most of your messages will get flagged as spam. This is typically done by adding SPIF and DKIM (special DNS records) for whatever domain you use, e.g. boeing767.com
Chatgpt can pretty much write the code do this this (or get you up to speed on how it all works) if you don't want to spend a bunch of time on it.
Chatgpt can pretty much write the code do this this
And confidently get it wrong in this case. This is an example of why ChatGPT and others like it need a debug function to show their work/sources. Can you spot the errors and missing data?
Why can't I just build my own onboarding sequence? It's really not that hard. Plus it's free if I DIY, and I have full control over it. Data goes straight to my database instead of being collected through a third-party form.
I'm not sure if you examined the material, but his material looked extremely legit, from my perspective as a SaaS founder. His knowledge of sales and marketing for mid-ticket b2b SaaS is just right on the money.
If it doesn't work out, I'll just get another job. Considering that I quit a shit job to get to where I am (it's not like I quit a $150k tech job), I'll get another shit job to replace it. It's really not that hard where I live.
It's just that mentally 2 months of runway is insane.
Also they provide a 90-day "action-based" money-back guarantee. Where if I followed their instructions to the letter, and I still didn't see results, they're happy to grant me a refund. Sales rep: "If you got to a point where you're contemplating a refund, we'll give you extra attention and see how we can really get you out of your rut, because the last thing we need is chargebacks on our Stripe and get our account closed."
Their demo is based on how they help/guide early-stage B2B SaaS by testing multiple offers using outbound prospecting, lead magnets, tripwire marketing (specifically, Zoom demos), and then closing on the demo asking for payment upfront, where we would then charge the card manually on Stripe.
Once the product-market fit (they call it "market-message resonance") is nailed down, they'll use paid Facebook ads to generate leads at scale and book my calendar full with demos, where I should close them on the phone. They also teach us how to hire a remote inside sales rep or two to repeat the model at scale.
In short, they help b2b SaaS startups to build out their sales funnel, test it relentlessly, track conversion at each stage, ensure customer success, and then gather case studies to further fine-tune the conversion mechanisms at each stage of the funnel.
It sounded legit to me, and while the alternative is for me to just try to do all the above on my own anyway, I'd much rather have some guidance from someone who knows what he's doing.
