In the golden era of advertising (don’t really know but say before the iPhone)
there was no “opt-out”. If you wanted to watch Lucille Ball, rich or poor you had to sit through the ads. If you wanted to read the New York Times article, rich or poor, you had to turn the full page ad over.
Today that’s gone - you can for a fee never see an advert again. And that fee is easier to pay if you are rich, and harder if poor. And so more and more “traditional” advertising will become aggressive and aimed at both lower income audience and more scammy products (because you are selling to the poorest you cannot beat costs eventually). And advertising will stop being about “brand” (which are naturally less aggressive and focused on closing) and more about the last click to sale.
We are already seeing this world take shape, as “influencers” become the way to reach those who have paid to stop all other advertising, and why travel influencers are head of that pack.
Ultimately this is about design of our public spaces. We rightly celebrate architects, civil engineers and their sponsors who create enjoyable and beneficial built areas - we have still to get a hold of the digital public spaces. While Times Square has a quality of its own, living there permanently would have mental health issues for most of us.
And in the end, positive public spaces are associated with the words paternalism, socialism, public good and none with Toll, extraction, rentierism.
The arguments against ads are arguments for paternalism of government control for a better life for us all.
Today that’s gone - you can for a fee never see an advert again. And that fee is easier to pay if you are rich, and harder if poor. And so more and more “traditional” advertising will become aggressive and aimed at both lower income audience and more scammy products (because you are selling to the poorest you cannot beat costs eventually). And advertising will stop being about “brand” (which are naturally less aggressive and focused on closing) and more about the last click to sale.
We are already seeing this world take shape, as “influencers” become the way to reach those who have paid to stop all other advertising, and why travel influencers are head of that pack.
Ultimately this is about design of our public spaces. We rightly celebrate architects, civil engineers and their sponsors who create enjoyable and beneficial built areas - we have still to get a hold of the digital public spaces. While Times Square has a quality of its own, living there permanently would have mental health issues for most of us.
And in the end, positive public spaces are associated with the words paternalism, socialism, public good and none with Toll, extraction, rentierism.
The arguments against ads are arguments for paternalism of government control for a better life for us all.