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> Is Apple expanding to the "luxury" fashion market?

They've been flirting with it for a while, remember they made a $17,000 solid gold variant of the first gen Apple Watch (which is no longer supported lol), and today they sell luxury Hermès edition watches at a 2-3x premium over the regular titanium models.



I got an Hermes (plastic?) strap as a gift and it’s way better than any other strap I’ve ever had. Plastic and steel still look brand new.

Is it worth 10-20X the price of a normal strap? No, but it’s called disposable income for a reason.


>they made a $17,000 solid gold variant of the first gen Apple Watch (which is no longer supported lol)

I don't think the kind of people to spend $17K on a digital watch care that it's no longer supported - it's pocket change for them


I think that's different. That's just premium flair for their product, whereas this is just a stupid fashion product.


Both products could be viewed both ways.




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